Slapping a QR code on an ad doesn’t take a whole lot of thought these days. People generally are aware of those 2d bar codes and know they can learn more by scanning. Making that scan worth people’s while is the real challenge these days, along with the security and efficiency of those codes.
And while not every QR code marketing campaign needs to completely knock it out of the park, there are still some important things to remember and goals to shoot for that can add to its efficiency.
Below is a excerpt from an article found on 1to1media.com about five tips for converting attention into intention in the mobile marketing world. Take a look…
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1. Think mobile first, desktop second. Although consumers in the U.S. may currently spend twice as much time with desktop media as they do with mobile, the amount of time that consumers spend with their mobile devices is growing at a 14 times the rate of the desktop, according to eMarketer. As customers continue to increase their mobile usage, marketers should focus their efforts on addressing mobile platforms ahead of traditional desktops.
2. Make customers do a little but get a lot. Mobile content should be easy for consumers to access. Make it easy for customers to load a video on their phones or to access other content with just a few taps. The fewer keystrokes required, the better.
3. Think immediacy and intimacy. Marketers should play off the immediacy and intimacy that people have with their mobile devices. Marketers can leverage immediacy through location-based marketing, delivering engaging content related to current events (e.g. March Madness promotions), etc. And because customers are often with their mobile devices throughout the course of a day and often view their devices as an extension of themselves, marketers can seize on the intimacy aspect of mobile and provide consumers with content that’s personalized and relevant based on what’s known about them.
4. Close the call to action gap. Make your call to action actionable. Make it easy and enticing for customers to take the next step.
5. Drive exponential traffic. Providing customer with QR codes, SMS text, and niche product applications can make it easier for customers to connect with companies for product information or customer service. In turn, customers can share this information with their friends if they find it useful and think their friends will benefit.
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See the full article here: http://www.1to1media.com/weblog/2013/04/mobile_marketing_5_tips_for_co.html
